For years, obtaining an Instagram Verification Badge, also known as the Instagram Blue Tick or Blue Check Mark, was as unlikely as winning the lottery—unless you were a celebrity or willing to invest up to $50,000 in extensive PR campaigns. But back in 2023, Meta made the process far more accessible with the introduction of Meta Verified, a $15 subscription service that allows users to purchase the coveted blue badge.
While the badge may not hold the same exclusivity as before, it is now achievable for almost anyone, leveling the playing field and offering significant benefits to everyday users. We recommend to all of clients that they get themselves Meta Verified on Instagram if they haven’t already! Whether you're a brand or an influencer, Instagram can be a powerful marketing tool—but like any strategy, it requires reinvestment. From a business perspective, $15 a month is not much at all and more than worth it to get that blue badge.
Benefits of Being Verified on Instagram
Having an Instagram Blue Badge is more than just a symbol; it provides real advantages both socially and practically. Here are some key benefits:
Social Proof: The blue tick signals credibility and authenticity, making your profile stand out. This subconscious influence can attract more followers and boost your perceived status.
Enhanced Account Security: Verified accounts benefit from improved protection features, such as two-factor authentication and proactive monitoring to prevent impersonation.
Improved Reach: While not guaranteed, verified accounts may receive a slight boost in visibility on the platform, helping posts reach a wider audience.
Priority Customer Support: Verified users gain access to quicker and more efficient support from Instagram’s help team, a valuable asset for resolving issues.
Exclusive Features: Access to features like account management tools and analytics tailored to public figures and businesses.
Trustworthiness in Business: For brands and influencers, the blue check mark adds credibility, making collaborations and partnerships more likely.
Eligible to join Verified communities: There are many Verified engagement groups and networks out there that support each other through engaging with each others content. Some of these groups are for Verified users only! You would be eligible for these groups once you get Meta verification and could benefit from a significant increase in Verified Instagram Likes & Comments.
How to Get Verified on Instagram in 2025
With the new Meta Verified subscription, getting the Instagram Verification Badge is straightforward. Here’s a step-by-step guide:
Meet the Requirements: Ensure you meet Meta’s criteria:
Be at least 18 years old.
Have a complete profile, including a profile picture, a display name, and active posts.
Provide a government-issued ID that matches your profile name and photo.
Check Availability: Confirm that Meta Verified is available in your country.
Subscribe to Meta Verified:
Go to your Instagram profile and tap on Settings.
Select “Meta Verified” and follow the instructions to subscribe.
Payment is processed monthly, and prices vary by region.
Verify Your Identity: Upload a government-issued ID as part of the application process.
Wait for Approval: Once submitted, Meta will review your application and notify you when the badge is added to your account.
Instagram Meta Verified not working?
Here are some common issues you may run into whilst getting Meta verified and how to resolve them.
Meta Verified Not Available in Your Country: It’s not easy to get around this issue and in most cases you are better off just waiting for Meta Verified to be available in your country, but there are a few things you can try:
Use a VPN to access the feature. Not all VPN's will work so use a good one! Consider clearing Instagram's cache or reinstall the app after connecting to the VPN. This forces the app to reload regional data.
If this doesn’t work then try to change your phone's location settings to match a supported region (via VPN). On some devices, this involves turning off location services or spoofing your GPS. Ensure your VPN is effective at bypassing geo-restrictions.
If this still doesn’t work then use a SIM card from a supported region. Instagram sometimes verifies the location based on the SIM.
ID Verification Fails: Ensure your government-issued ID is clear and matches your profile details exactly. Update your profile name and picture to reflect your ID. Make sure your Instagram profile picture shows a clear photo of your face so that Meta can match it with your ID. You can change the photo after being verified.
Two-factor authentication: You must have two-factor authentication enabled on your account.
Activity requirements: You must meet minimum activity requirements, such as having a history of posting.
Multiple profiles: If you subscribe to two profiles, they must be added to the same Accounts Center.
Terms of Use and Community Guidelines: You must follow Instagram's Terms of Use and Community Guidelines. To check if your Instagram account has no flags or issues, go to Settings and Activity > Account Status. You will only see green ticks if your account is in good condition!
Business account: Meta Verification for business accounts is taking longer to be available in all regions than personal accounts, so you may need to be more patient if have a business profile.
Takeaway
> Instagram Verification, once a near-impossible feat, is now accessible through the Meta Verified subscription.
> Benefits include social proof, enhanced security, better reach, and priority support.
> Steps to get verified: meet criteria, check availability, subscribe, verify your identity, and wait for approval.
> The most common issue with getting meta verified is that it’s not available in your region yet, it’s possible to bypass this issue but generally recommended to wait until it becomes available.
